Online music subscribers in Sweden by age 2020

In Sweden, the most common age subscribing to music streaming services was 26 to 35 years in the third quarter of 2020. A survey found that more than three quarters of respondents of this age had one subscription. By contrast, only 10 percent of people aged 76 years and older subscribed to one online music service.

Do you subscribe to any online music services?

Characteristic	Yes, to one service	Yes, to two services	Yes, to three services	Yes, to four services	No	Do not know
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Release date

December 2020

More information

Region

Sweden

Survey time period

Q3 2020

Number of respondents

2,844 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Telephone interviews and online survey

Supplementary notes

This question was phrased by the source as follows: "Betalar du för ett abonnemang för en eller flera strömmande tjänster (streamingtjänst) för musik (t ex Spotify, Apple Music, Youtube Music)?"

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