Major factors influencing consumer purchasing decisions in Japan 2023

Leading factors consumers take into account when making spending decisions in Japan as of December 2023

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Source

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Release date

January 2024

Region

Japan

Survey time period

November 9 to December 5, 2023

Number of respondents

2,061 respondents

Age group

20 years and older

Special properties

multiple answers possible

Method of interview

Postal questionnaire

Supplementary notes

Original question: "Which of the following is/are the major factor(s) that your household will consider when making spending decisions for the year ahead?"

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Statistics on " Shopping behavior in Japan "

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Overview

5

Expenditure

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Offline and online

5

Payments

5

Purchase decision

4

Customer satisfaction

4

Sustainable shopping

4

Inflation

5

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