Weekly audience market share of TV channels in Sweden December 2019

With an audience market share of 27.2 percent, the first channel of the Swedish public service television company Sveriges Television AB – svt1 – was the most viewed television channel in Sweden in week 52 of 2019. The private station TV4 ranked second. The results almost reflect the annually ranking of television channels market shares: svt1 and TV4 came first and second, reaching percentages of over 20 percent each in 2018.

Audience shares depending on the viewing time

The audience market share or the share of viewing time is defined as the share of the people’s total viewing time devoted to each television station. For this statistic, the survey was conducted among roughly 6,360 individuals aged three to 99 years. According to the source, Swedes spent on average 133 minutes watching television in 2018.

Broadcasting companies among the leading media groups

The highest ranked TV channel TV4 belongs to TV4 AB, which is a subsidiary of Bonnier Broadcasting that in turn is a business area of the media group Bonnier, one of the leading media companies in Sweden. In 2017, the concern’s revenue amounted to over 25 billion Swedish kronor. Modern Times Group, which owns some private television stations and the Public Service Group, consisting of Sveriges Radio, Sveriges Television, as well as of the Swedish Educational Broadcasting Company, were also including in the top five ranking.

Audience market share of TV channels in Sweden from December 23 to 29, 2019

Market share
svt1 27.2%
TV422.8%
svt26.3%
TV35.6%
Kanal54.9%
TV63.8%
TV83%
Sjuan2.7%
TV122%
Kanal 91.8%
TV101.6%
svtB1.6%
Kanal 111.5%
Kunskapskanal1.1%
Discovery0.9%
TLC0.6%
Investigation Discovery0.6%
svt240.5%
National Geographic0.5%
TV4 Film0.4%
TV4 Fakta0.3%
FOX0.3%
History0.3%
Paramount Network0.3%
TV4 Guld0.3%
Eurosport0.2%
Sportkanalen0.2%
Nickelodeon0.2%
Boomerang0.2%
Cartoon Network Nordic0.1%
Cartoon Network Sweden0.1%
Disney Channel0.1%
Eurosport 2 Sweden0%
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Source

Release date

January 2020

Region

Sweden

Survey time period

December 23-29, 2019

Number of respondents

3,000 households (ca. 6,360 individuals)

Age group

3-99 years

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Statistics on "Television in Sweden"

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