Factors influencing consumers to purchase fragrances online in the U.S. 2015

This statistic shows the factors that are important to consumers when purchasing fragrances online in the United States, as of 2015. During the survey, 69 percent of respondents said that the best price was very important when purchasing fragrances online.

What is important when shopping for fragrances online?

Not at all importantSomewhat unimportantSomewhat importantVery important
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Source

Release date

July 2016

Region

United States

Survey time period

As of the end of 2015

Number of respondents

309 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Percentage points not equalling 100 percent are probably due to rounding.

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Statistics on "Fragrance market in the U.S."

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