TV prime time audience share YoY growth in Italy H1 2021
RAI was the fastest growing TV broadcaster in Italy in terms of year-on-year change in prime time (08:30 p.m. – 10:30 p.m.) audience share. In the first half of 2021 this broadcaster recorded an increase in prime time audience share of 1.05 percent compared to the first half of 2020. On the other hand, Mediaset registered a 1.67-percent contraction in average prime time audience share at that time.
