UK: SMEs' perceptions of user reviews' impact on sales April 2016
This statistic displays the findings of a survey on the perceptions among small and medium enterprises (SMEs) of the impact of user reviews on sales in the United Kingdom (UK) in April 2016. During the survey period, it was found that 26 percent of responding SMEs totally agreed that their company's reviews on online platforms with review or rating systems had a significant impact on their sales.