UK: SMEs' perceptions of user reviews' impact on sales April 2016

This statistic displays the findings of a survey on the perceptions among small and medium enterprises (SMEs) of the impact of user reviews on sales in the United Kingdom (UK) in April 2016. During the survey period, it was found that 26 percent of responding SMEs totally agreed that their company's reviews on online platforms with review or rating systems had a significant impact on their sales.

To what extent you agree or disagree with each of the following statements on user reviews on online platforms: "Your position in the search results has a significant impact on your sales"*

Share of responding small and medium enterprises
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Release date

June 2016


United Kingdom

Survey time period

April 13, 2016 to April 22, 2016

Number of respondents

500 respondents

Special properties

companies employing 1 to 250 employees in the retail and services.

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* SME: small and medium enterprises employuing up to 250 employees.
The original survey questions was phrased as follows: "Some online platforms have review or rating systems that rank the different products, services, or even sellers (for examples hotels, restaurants, household appliances, shops, etc.). Please tell me to what extent you agree or disagree with each of the following statements on user reviews on online platforms: Your company’s reviews on these online platforms have a significant impact on your sales (%)"

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Statistics on "Small and medium enterprises financing in the United Kingdom"

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