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Share of social media users in Sweden in 2019, by social media platform
Leading social media platforms in Sweden 2019
In 2019, 74 percent of Swedes were active on Facebook, making it the most popular social media platform. Furthermore, Instagram was the second most popular social media platform among the respondents with 61 percent of people using it. The least used social media site during this year was Twitter.
Share of social media users in Sweden in 2019, by social media platform
Share of respondents
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Source

Release date

October 2019

Region

Sweden

Survey time period

February to March, 2019

Number of respondents

2,760 respondents

Age group

12 years and older

Special properties

Internet users who use social media

Method of interview

Online survey

Supplementary notes

Survey type is online and telephone survey.

Leading social media platforms in Sweden 2019
In 2019, 74 percent of Swedes were active on Facebook, making it the most popular social media platform. Furthermore, Instagram was the second most popular social media platform among the respondents with 61 percent of people using it. The least used social media site during this year was Twitter.
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Statistics on "Social media usage in the Nordics"
  • Penetration rate
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