Most popular social media sites in Norway 2019, by platform

Facebook was the social media platform that was most common among Norwegians as of 2019. A survey, conducted in the third quarter half of 2019, showed that 83 percent of the respondents used Facebook. Snapchat came second and third in the ranking, with 60 percent of the interviewed Norwegians using it. As of the fourth quarter of 2018, the share of Norwegian Facebook users was highest among women, aged between 18 and 29 years (95 percent). The male Facebook users in that age group were 86 percent that year.  

 How often are Norwegians on social media?

      66 percent of the interviewed Norwegian internet users in 2018 reported to have used social media daily or almost daily. Ten percent said they used it weekly and only three percent used it less often than weekly.

The Nordics  

      Within the Nordic countries, Norway ranked first by share of active mobile social media users per capita in 2018. 64 percent of the users of the most active social media platform in Norway were considered active users. Denmark and Sweden followed in the ranking, with 63 percent active users, each. Finland had a share of 47 percent active social media users.

Share of social media users in Norway in 2019, by platform

Share of respondents
Facebook83%
Snapchat61%
YouTube60%
Instagram57%
LinkedIn21%
Twitter20%
Pinterest16%
Whatsapp16%
Reddit6%
Tumblr2%
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Source

In cooperation with
AudienceProject
Release date

October 2019

Region

Norway

Survey time period

Q3 2019

Number of respondents

2,000 respondents

Method of interview

Online survey

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Statistics on "Social media usage in Norway"

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