Out-of-home ad response in the U.S. 2019

The graph shows data on action taken after seeing out-of-home ads in the United States as of April 2019. It was found that 20 percent of respondents watched a movie in the theater after seeing an OOH ad.

Actions taken after seeing billboards and out-of-home ads according to consumers in the United States as of April 2019

Share of respondents
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Sources

In cooperation with
OAAA
Release date

May 2019

Region

United States

Survey time period

March 27 to April 5, 2019

Number of respondents

920*

Age group

16 years and older

Special properties

among respondents who have ridden as a passenger on a public bus or in a taxi, commuter rail or subway, or walked around town, city or downtown area and noticed any out-of-home advertising in the past month

Method of interview

Online survey

Supplementary notes

* For smartphone actions: n = 805 - OOH viewers who own a smartphone with internet access.
Question: In the past year, which, if any, of the activities have you done after seeing a billboard or other out-of-home advertisement?

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Statistics on "Out-of-home advertising"

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