SMEs' view of the usefulness of online marketplaces feedback in Denmark 2016

This statistic displays the findings of a survey on the perception of the usefulness of feedback provided by online marketplaces about customer behavior among small and medium enterprises (SMEs) in Denmark in 2016. During the survey period, it was found that 31 percent of responding SMEs totally agreed that the information they received had been useful for the development or improvement of their products or services.

SMEs' view of the usefulness of online marketplaces feedback about customers in Denmark in 2016

Share of responding small and medium enterprises
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Source

Release date

June 2016

Region

Denmark

Survey time period

April 13 to April 21, 2016

Number of respondents

400 respondents

Special properties

companies employing 1 to 250 employees in the retail and services

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "Please tell me to what extent you agree or disagree with the following statements on online marketplaces: The information you receive through the online marketplace about the behaviour and preferences of your customers is useful for the development or improvement of your products or services"

SME: small and medium enterprises.

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