SMEs satisfaction with customer data given by online marketplaces in Denmark 2016

This statistic displays the findings of a survey on the satisfaction of small and medium enterprises (SMEs) with the data about their customers provided by online market places in Denmark in 2016. During the survey period, it was found that 26 percent of responding SMEs totally agreed that they usually received the desired data about their customers from online marketplaces.

Do you usually get the data you need about your customers from online marketplaces?

Share of responding small and medium enterprises
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Source

Release date

June 2016

Region

Denmark

Survey time period

April 13 to April 21, 2016

Number of respondents

400 respondents

Special properties

companies employing 1 to 250 employees in the retail and services.

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Original survey question: "Please tell me to what extent you agree or disagree with the following statements on online marketplaces: You usually get the data you need about your customers from online marketplaces"

SME: small and medium enterprises.

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