Quarterly number of Netflix subscribers in the Netherlands 2014-2019

Quarterly number of Netflix subscribers in the Netherlands from the 2nd quarter of 2014 to the 3rd quarter of 2019 (in 1,000s)

by Raynor de Best, last edited Nov 20, 2019
Quarterly number of Netflix subscribers in the Netherlands 2014-2019 How many Dutch subscribers does Netflix have? According to survey information (as Netflix itself does not share this type of information), more than three million people used the streaming service in the third quarter of 2019. Netflix ranked among the most frequently used online video platforms in the Netherlands. Subscriber numbers slowed down in the Netherlands, due to high penetration, but was still growing.
Users are most likely young, who watch Netflix on a smart TV

On average, Dutch consumers spent 85 minutes per day watching Netflix in 2017. Viewing time was highest among the 18-to 34-year-olds with roughly ten more minutes than respondents older than 50. People preferred to use a smart TV for watching Netflix movies and series. The use of a Google Chromecast or Apple TV was less common in the Netherlands.

What about other VOD platforms in the Netherlands?

Netflix subscriptions exceeded that of domestic streaming services in 2017. Roughly 2.4 million households paid a subscription fee to Netflix, whereas subscriber numbers of other providers (such as Videoland, NPO Start Plus or NLZIET) did not exceed 400,000. The Ziggo GO app (with which you can watch tv online on a smartphone, if you are a subscriber to cable operator Ziggo) had a penetration rate of 12 percent in 2017, which was lower than both Netflix and YouTube.
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Quarterly number of Netflix subscribers in the Netherlands from the 2nd quarter of 2014 to the 3rd quarter of 2019 (in 1,000s)

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Statistics on "Video on demand in the Netherlands"
  • Market size: a) population and infrastructure
  • Market size: b) VoD services in Dutch society
  • Netflix
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  • Videoland, NPO Start, RTL XL, Ziggo, YouTube, Disney+
  • Viewing behavior
  • Devices used for watching video content (i.e. OTT, smartphone use)
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