U.S. consumer attitude healthy food products by category, 2016

This statistic shows the results of a recent survey conducted among U.S. consumers in 2016. The respondents were asked how healthy or unhealthy they consider a list of selected food products. The results revealed that kombucha had an average score of 3.3 on a scale from one to five with 5 being "very healthy".

Consumer beliefs about the healthiness of food products in the United States in 2016, by category*

Characteristic	Average score on a five-point scale
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Release date

October 2016

More information

Region

United States

Survey time period

2016

Number of respondents

~ 1,000

Special properties

U.S. population

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: “How healthy or unhealthy do you consider each of the following foods?” Individuals responded on a five-point scale: 1=very unhealthy, 2=somewhat healthy, 3=neither healthy nor unhealthy, 4=somewhat healthy, and 5 = very healthy.
The source does not provide any information about the age of the respondents.
FooDS is a monthly online survey with a sample size of at least 1,000 individuals, weighted to match the U.S. population in terms of age, gender, education and region of residence.

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