South Korea: terrestrial TV advertising revenue by type 2023 | Statista

In 2021, revenue from program advertisements shown on terrestrial TV amounted to around 645.5 billion South Korean won. Other successful types of advertising were sponsorship and mid-program advertising. It is forecast that program advertising revenue will decrease by 2023, while other types of advertisements will generate more revenue.

Terrestrial TV advertising revenue in South Korea from 2015 to 2021 with forecasts for 2022 and 2023, by type (in billion South Korean won)

Characteristic	Program advertising	Sponsorship advertising	Piece advertising	Product placement	Time check advertising	Subtitle advertising	Virtual advertising	Mid-program advertising
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Release date

January 2023

More information

Region

South Korea

Survey time period

2015 to 2021

Supplementary notes

* Estimate.

Figures have been rounded.

1,000 South Korean won equals 0.76 U.S. dollars or 0.72 euros as of March 2023.

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