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If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?*
Consumer trust of potential gluten-free symbols United Kingdom (UK) in 2015
This statistic shows the results of a survey in which respondents were asked if a gluten-free symbol was to be introduced on food products, how much would they trust it given its backing or authorization by certain bodies in the United Kingdom (UK) in 2015. A majority of 58 percent of respondents would completely trust a logo certified by Allergy UK, followed by 57 percent for Coeliac UK.
If a symbol indicating that food products or restaurant items are gluten-free is introduced, it could be backed / authorized by various bodies. How much would you trust a symbol backed by each of the following?*
Wouldn't trustTrust to a certain extentTrust completely
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Source

Release date

May 2016

Region

United Kingdom

Survey time period

August 2015

Number of respondents

288 respondents

Method of interview

Online survey

Supplementary notes

* A boost was included to ensure that there were robust numbers for key consumer groups including wheat / gluten intolerant or allergic, dairy intolerant or allergic, free-from buyers and parents with children with food intolerances / allergies.

Consumer trust of potential gluten-free symbols United Kingdom (UK) in 2015
This statistic shows the results of a survey in which respondents were asked if a gluten-free symbol was to be introduced on food products, how much would they trust it given its backing or authorization by certain bodies in the United Kingdom (UK) in 2015. A majority of 58 percent of respondents would completely trust a logo certified by Allergy UK, followed by 57 percent for Coeliac UK.
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Statistics on "Free-from foods in the United Kingdom (UK)"
  • Overview
  • Gluten-free
  • Dairy-free
  • Consumer insights
  • Allergies and intolerances
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