Global online shopping frequency 2018

This statistic presents the online shopping frequency according to online shoppers worldwide as of October 2018. During the survey period, 20 percent of online shoppers worldwide stated that they purchased physical goods online on a weekly basis.

Online shopping frequency according to online shoppers worldwide as of October 2018

Share of respondents
Once a week20%
Once every 2 weeks24%
Once a month31%
Around 3-4 times per quarter15%
Once every 3 months10%
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Sources

Release date

January 2019

Region

Worldwide

Survey time period

October 2018

Number of respondents

33,589 respondents

Special properties

purchased physical goods online at least once in the last three months and made at least one cross-border online purchase in the last 12 months

Method of interview

Online panel

Supplementary notes

Question: Over the past 12 months, on average how often have you purchased physical goods online (excluding groceries)?

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Statistics on "E-commerce worldwide"

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