Leading events in the Netherlands 2016, by media reach

Top 10 public events in the Netherlands in 2016, by media reach*

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Source

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Release date

October 2017

Region

Netherlands

Survey time period

2016

Supplementary notes

* The source states it measured the media reach of an event with the number of "Media Bereik Eenheden" (MBE's, in English: Media Reach Units). This is calculated with a score for every media type and its intensity, for example for the use of television or social media as Facebook and Youtube. The source also states that media types have different weighting factors. Television is of more importance to it than outdoor advertising. The source, however, does not specify the exact weighting factors and media types used in their calculations.

The figures have been taken from several publications.

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