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National Brand Competitiveness Index of hotel brands in South Korea in 2017
Hotel brand competitiveness index in South Korea 2017
This statistic shows the National Brand Competitiveness Index of hotel brands in South Korea in 2017. During the measured period, Lotte Hotel ranked the first in the hotel service industry, with the brand competitiveness index 77 out of 100.
National Brand Competitiveness Index of hotel brands in South Korea in 2017
Index score on a 0 to 100 scale
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Source

Release date

February 2018

Region

South Korea

Survey time period

2017

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

Hotel brand competitiveness index in South Korea 2017
This statistic shows the National Brand Competitiveness Index of hotel brands in South Korea in 2017. During the measured period, Lotte Hotel ranked the first in the hotel service industry, with the brand competitiveness index 77 out of 100.
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