Super Bowl advertisers 2017, by social media audience growth

The graph shows leading Super Bowl advertisers in 2017, by social media audience growth. The lumber company, 84 Lumber, gained the biggest social media audience between February 5 and 7, 2017 and received a score of 94.2 points.

Leading Super Bowl advertisers in 2017, by social media audience growth

Score on a scale from 1 to 100
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Sources

Release date

February 2017

Region

Worldwide

Survey time period

February 5 to 7, 2017

Supplementary notes

Information on the methodology: The source "analyzed brands that ran spots between the coin toss and the final whistle of Super Bowl 51, not including PSAs, promos, or local spots. The Super Bowl 51 Social Audience Impact Score in based on the absolute and relative growth in Facebook likes, Twitter followers, Instagram followers, and YouTube subscribers (...)."

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Statistics on "Digital advertising in the U.S."

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