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What phrase is most likely to make you think of a brand as the best?*
Consumer trust in brand descriptors in the United Kingdom (UK) 2016
This statistic shows the results of a survey on the influence that brand language has on consumer trust in the United Kingdom (UK) in 2016. The survey found that 67 percent of UK consumers stated that the phrase 'tried and tested' was most likely to make them think of a brand as the best, whereas only five percent of respondents chose the brand descriptor 'trendy' as an indicator for brand excellence.
What phrase is most likely to make you think of a brand as the best?*
Share of respondents
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Sources

Release date

January 2017

Region

United Kingdom

Survey time period

2016**

Number of respondents

2,000***

Age group

18-65 years

Supplementary notes

* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** The source does not specify the date of the survey.
*** Refers to UK and US consumers. Number of UK respondents not specified.

Consumer trust in brand descriptors in the United Kingdom (UK) 2016
This statistic shows the results of a survey on the influence that brand language has on consumer trust in the United Kingdom (UK) in 2016. The survey found that 67 percent of UK consumers stated that the phrase 'tried and tested' was most likely to make them think of a brand as the best, whereas only five percent of respondents chose the brand descriptor 'trendy' as an indicator for brand excellence.
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