Popularity of programatic buying in the U.S. 2024, by platform

Share of advertisers who expected the majority of their spending on selected channels would be programmatic or direct in the United States in 2024

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Release date

February 2024

Region

United States

Survey time period

November 14 to 22, 2023

Number of respondents

200 respondents

Special properties

among advertising decision-markers at brands, agencies and publishers who oversee programmatic

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Statistics on " Programmatic advertising in the United States "

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