Share of social media users in Norway 2019, by age group and usage frequency

As of 2018, the majority of Norwegian internet users were on social media daily or almost daily, regardless of age. The largest share of daily social media users was between 25 and 34 years of age, amounting to 92 percent. All of the respondents in this age group used social media at least week once a week. Facebook was the most popular social media platform among both men and women in Norway in 2019: nearly 80 percent of men and just under 90 percent of women in the country reported to be Facebook users. The second social media app in the ranking was Snapchat, with over half of the men and over 70 percent of the women using it.

Quitting social media? 

     Despite being very popular, Facebook was the network which the largest share of Norwegians had considered quitting , according to a survey conducted in the third quarter of 2019. In detail, over ten percent of the respondents did not want to use Facebook anymore. Three percent of Norwegian women considered quitting Instagram and Snapchat. One percent of men had thought of leaving Snapchat, as well.

 Social media worldwide 

     The worldwide figures were similar in the evaluated period. Facebook was the social media which was most commonly considered quitting, by nearly one third of the respondents globally. Instagram followed in the ranking, with 12 percent of people having considered quitting. Nine percent had considered quitting Snapchat in 2019.

Share of daily social media users in Norway in 2019, by age group and usage frequency

Daily or almost dailyWeeklyMore rarely
16-24 years90%5%1%
25-34 years92%4%0%
35-44 years82%8%3%
45-54 years76%10%3%
55-64 years60%13%5%
65-74 years35%13%8%
75-79 years42%4%6%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

November 2019

Region

Norway

Survey time period

2019

Number of respondents

2,000 respondents

Age group

16-79 years

Special properties

have used social media in the last three months before the survey

Method of interview

Computer-assisted telephone interviews (CATI)

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Social media usage in the Nordics"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.