MarTech adoption worldwide 2016

The chart shows data on the adoption level of selected marketing technologies worldwide as of early 2016. During a survey, 41 percent of respondents stated that their company's utilization of mobile marketing technologies could be called advanced, i.e. they used the majority of features and considered themselves experts.

Adoption level of selected marketing technologies worldwide as of early 2016

Advanced usageIntermediate usageBasic usageWe do not currently use this type of system
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Sources

Release date

February 2016

Region

Worldwide

Survey time period

early 2016

Number of respondents

700 marketing professionals*

Supplementary notes

* 77 percent of respondents were based in North America (U.S./Canada) with representation from the EMEA region (20 percent) and the Asia Pacific region (three percent)

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Statistics on "Marketing technology implementation"

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