Demand for ad blocking software by region 2021

In January 2021, the demand for ad blocking software was highest in Europe. Europeans carried out 12.05 thousand searches for ad blocking software per 100,000 internet users. Asia ranked second with 3.57 thousand searches.

Number of searches for ad blocking software per 100,000 internet users worldwide in January 2021, by region

Characteristic	Number of searches per 100,000 internet users
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Release date

March 2021

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Region

Worldwide

Survey time period

January 2021

Supplementary notes

* North and Central America includes the Caribbean.
The source provides the following information about the methodology: "We compiled a comprehensive list of ad-blocking software using authoritative sources, including TomsGuide, Mozilla, and DigitalTrends. Then we used Ahrefs to find out which countries regularly search for them on Google the most. Then we took the number of internet users in each country from the Telecommunication Union, divided the number of monthly Google searches by the number of internet users, and multiplied by 100,000 in order to make the results more readable."

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