Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017
Radio ad sellers' marketing and digital knowledge in the U.S. 2017
The statistic presents data on the perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017. During a survey of local radio advertisers, eight percent stated that their radio representatives were extremely marketing savvy.
Perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017
Extremly savvyVery savvyModerately savvySlightly savvyNot at all savvy
Digital4%18%42%25%11%
Marketing8%34%41%15%3%
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Source

Release date

February 2017

Region

United States

Survey time period

as of February 2017

Number of respondents

nearly 2,700 local radio advertisers

Radio ad sellers' marketing and digital knowledge in the U.S. 2017
The statistic presents data on the perceived level of marketing and digital knowledge of radio sellers in the United States as of February 2017. During a survey of local radio advertisers, eight percent stated that their radio representatives were extremely marketing savvy.
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