Nike's marketing expenses worldwide from 2014 to 2019

As one of the largest and most recognizable sports brands on the planet, it is of no surprise that Nike invests significant sums into its promotional campaigns each year. In 2019 alone, Nike's advertising and promotion costs amounted to approximately 3.75 billion U.S. dollars.

Just Do It

Nike is the world's leading athletic apparel brand. The company is one of the most prominent producers of apparel, footwear and sports equipment worldwide. Nike's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Such campaigns and investment in marketing is reflected in its U.S. advertising expenditure, which far exceeds that of one of its biggest competitors, Adidas. Nike’s advertising and promotional spending has aided the company in becoming the most well-known sports brand in the United States.

Nike's advertising and promotion costs from 2014 to 2019

YearAdvertising costs in billion U.S. dollars
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2019

Region

Worldwide

Survey time period

2014 to 201933

Special properties

includes costs of endorsement contracts, television, digital and print advertising, brand events and

Supplementary notes

* Page 60 of Adobe (.pdf) publication.
Figures have been rounded.

Open this statistic in...
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Nike"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.