Reasons for choosing a webshop in Denmark 2015

This survey shows the main factors why online shoppers chose to shop on a webshop in 2015 in Denmark. 66 percent of respondents stated that low prices is one of the reasons when choosing an online shop.

Reasons for choosing a webshop in Denmark in 2015

Share of respondents
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Sources

Release date

May 2016

Region

Denmark

Survey time period

2015

Number of respondents

6,268; 3,035 and 464 Nordic respondents*

Method of interview

Online survey

Supplementary notes

* 6,268 Nordic respondents completed Norway Post survey, 3,035 Nordic participated in Klarna's survey and 464 webshops were interviewed via the phone. This survey presents numbers for Danish respondents only.

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