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Which channels do you include when allocating the media budget?
Channels included in media budgets in Asia 2016
The statistic shows channels Asian businesses included in their media budgets as of February 2016. During a survey, 58 percent of respondents stated they included TV in their media budgets.
Which channels do you include when allocating the media budget?
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Sources

Release date

June 2016

Region

Asia

Survey time period

July 2015 to February 2016

Number of respondents

201 marketers

Supplementary notes

This question was phrased by the source as follows: "Which channels are included when allocating the media budget?"

Channels included in media budgets in Asia 2016
The statistic shows channels Asian businesses included in their media budgets as of February 2016. During a survey, 58 percent of respondents stated they included TV in their media budgets.
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