Share of respondents who purchased wine online in the U.S. 2016

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Sources

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Release date

December 2016

Region

United States

Survey time period

May of 2016

Number of respondents

1,081 wine consumers from 50 states

Age group

21 years and older*

Supplementary notes

* 29% were Millennials ages 21-39; 22% were Gen Xers ages 40-50; 40% were Baby Boomers ages 51-69, and 9% were from the Greatest generation, aged 70 and above.
The source does not provide any information about the type of survey.
The source does not mention how exactly the question was posed.
The source does not provide any information on possible additional answering options during the survey.
The source does not provide any information regarding missing percentage points to 100 percent.

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