Wine purchases in U.S.: consumer preference 2016

This statistic displays wine purchasing decision making factors of U.S. consumers in 2015 and 2016. During a 2016 survey, 16 percent of respondents stated that the vintage was important for them when deciding on what wine to buy.

What is important for you when making a wine purchase decision?

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Release date

December 2016

More information

Region

United States

Survey time period

2015 and 2016

Number of respondents

1,081 respondents

Age group

21 years and older*

Special properties

American Wine Consumers from 50 States

Supplementary notes

* 29% were Millennials ages 21-39; 22% were Gen Xers ages 40-50; 40% were Baby Boomers ages 51-69, and 9% were from the Greatest generation, aged 70 and above.
The source does not provide any information about the type of survey.
The source does not mention how exactly the question was posed.
The source does not provide any information on possible additional answering options during the survey.
Date and study characteristics apply to the 2016 survey. Figures for the previous year have been conducted among equally large samples. It should be noted that in the 2015 survey there were 56% Millennials and no members of the Greatest Generation, which could explain some of the changes observed in this year’s survey results.

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