Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Spam placement rate worldwide in 2018, by category
Global spam placement rate 2018, by category
The graph shows the average e-mail spam placement rates worldwide in 2018, by category. The source found that four percent of commercial e-mails advertising insurance products and services were considered spam by inbox providers in 2018. The highest spam placement rate was recorded for education/non profit/government e-mails.
Spam placement rate worldwide in 2018, by category
Rate
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2019

Region

Worldwide

Survey time period

2018

Special properties

based on 17,000 commercial senders, 2 million consumer panelists and more than 6.9 million commercial e-mail messages sent to Microsoft, Gmail, Yahoo and AOL users in 2018

Global spam placement rate 2018, by category
The graph shows the average e-mail spam placement rates worldwide in 2018, by category. The source found that four percent of commercial e-mails advertising insurance products and services were considered spam by inbox providers in 2018. The highest spam placement rate was recorded for education/non profit/government e-mails.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "E-mail marketing "
  • Overview
  • Strategy & effectiveness
  • Metrics
  • Spam
  • Consumer perception & behavior
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.