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Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016
Marketing departments with responsibility for MarTech functions in the U.S. 2016
The statistic shows the share of marketing departments with total responsibility for marketing technology functions in the United States in 2016. It was found that 53 percent of surveyed marketing departments had sole responsibility over marketing technology strategy.
Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016
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Source

Release date

March 2017

Region

United States

Survey time period

2016

Supplementary notes

The source does not provide information on the survey methodology.

Marketing departments with responsibility for MarTech functions in the U.S. 2016
The statistic shows the share of marketing departments with total responsibility for marketing technology functions in the United States in 2016. It was found that 53 percent of surveyed marketing departments had sole responsibility over marketing technology strategy.
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