Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
Global online shopping preference 2017, by category
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The three biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.
Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
OnlineIn-store
Books, music, movies & video games60%28%
Toys39%37%
Consumer electronics & computers43%51%
Sports equipment/outdoor36%44%
Health & beauty (cosmetics)37%47%
Clothing & footwear40%51%
Jewelery/watches32%49%
Household appliances33%56%
DIY/home improvement30%52%
Furniture & homeware30%59%
Grocery23%70%
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Global online shopping preference 2017, by category
This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The three biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.
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