Global online shopping preference 2017, by category

This statistic presents the online or in-store shopping preference for selected product categories by consumers worldwide as of 2017. During the survey period, 60 percent of respondents stated that they preferred to purchase books, movies, and video games online. The three biggest online stores' revenue amounted to almost 100 billion US dollars in 2017.

Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017

OnlineIn-store
Books, music, movies & video games60%28%
Toys39%37%
Consumer electronics & computers43%51%
Sports equipment/outdoor36%44%
Health & beauty (cosmetics)37%47%
Clothing & footwear40%51%
Jewelery/watches32%49%
Household appliances33%56%
DIY/home improvement30%52%
Furniture & homeware30%59%
Grocery23%70%
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Source

Release date

February 2017

Region

Worldwide

Survey time period

2017

Number of respondents

24,471 respondents

Method of interview

Online panel

Supplementary notes

Which method do you most prefer for buying your purchases in the following product categories?
The source does not provide an exact date of survey.

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