Tools used for lead & customer data storage worldwide 2016

Published by Statista Research Department, Sep 12, 2016
The statistic provides information on the tools and systems used by marketing organisations worldwide for lead and customer data storage as of May 2016. Among the respondents, 45 percent stated that they used CRM software.

Leading tools and systems used for lead and customer data storage according to marketing professionals worldwide as of May 2016

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Source

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Release date

September 2016

Region

Worldwide

Survey time period

February to May 2016

Number of respondents

> 4,500 marketing professionals

Method of interview

Online survey

Supplementary notes

Question: What tool or system does your organization use to store its lead and customer data?

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