During a 2022 survey, 94 percent of responding U.S. media agency professionals agreed that their brand clients should be exploring new digital media channels. The same was true for 93 percent of respondents from Germany and 88 percent of respondents from the United Kingdom.
Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022
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Other statistics that may interest you Digital advertising in France
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Search
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Social
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Display
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Programmatic
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Mobile
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Agencies
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Consumer insights
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Further related statistics
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- Peer-to-peer services usage to consume or share digital content in the UK 2012-2018
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- U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- Internet users paying for digital content subscriptions in the Middle East 2016
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- Influence of social media on U.S. consumer purchasing decisions 2018
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- Consumers who have paid for digital content in the past year in MENA 2015-2016
- Latin America: most preferred types of digital marketing content 2019
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- Peer-to-peer services usage to consume or share digital content in the UK 2012-2018
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- Internet users paying for digital content subscriptions in the Middle East 2016
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- Latin America: most preferred types of digital marketing content 2019
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Criteo. (September 12, 2016). Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/
Criteo. "Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022." Chart. September 12, 2016. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/
Criteo. (2016). Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/
Criteo. "Share of Media Agency Professionals Who Agreed That Their Brand Clients Should Be Exploring New Digital Media Channels in The United States and Selected Countries in Western Europe as of November 2022." Statista, Statista Inc., 12 Sep 2016, https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/
Criteo, Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022 Statista, https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/ (last visited March 29, 2024)
Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022 [Graph], Criteo, September 12, 2016. [Online]. Available: https://www.statista.com/statistics/693334/new-content-distribution-channels-north-america/