U.S. top advertisers' CMOs' average tenure 2004-2022

In 2022, the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 months – or 3.3 years. Before the pandemic, the average stood above 40 months.

Average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States from 2004 to 2022 (in months)

Characteristic	Average in months
2022*	39.6
2021	40
2020	40
2019	41.1
2018	42.5
2017	44
2016	42
2015	44.1
2014	48
2013	45.4
2012	45.1
2011	43.3
2010	42
2009	34.7
2008	28.4
2007	26.8
2006	23.2
2005	23.5
2004	23.6

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Release date

August 2023

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Region

United States

Survey time period

2004 to 2022

Special properties

among the 100 most advertised brands at the end of each year

Supplementary notes

* Statista calculated the value based on the source's data.

Data preceding 2022 comes from earlier releases.

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