Paid search CPC and spend change in the Netherlands 2016, by keyword type

This statistic shows the percentage change on previous year of paid search advertising cost per click and spend in the Netherlands from the first quarter to the fourth quarter in 2016, by keyword type. As of 2016, the paid search advertising costs per click for keywords with a brand name increased by ten percent compared to the previous year.

Percentage change on previous year of paid search advertising cost per click and spend in the Netherlands from the first quarter to the fourth quarter in 2016, by keyword type

Keyword typeNon-BrandsBrands
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Sources

Release date

February 2017

Region

Netherlands

Survey time period

Q1 to Q4 2016

Special properties

5 companies; based on Bing Ads Editor and Google Adwords export

Supplementary notes

The source notes: "L4L analysis performed on text ads (excl. product listing ads)".

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