Most powerful auto brands globally - brand strength index 2017

The most powerful auto brands in 2017, based on index score*

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Release date

February 2017

Region

Worldwide

Survey time period

2017

Supplementary notes

* The Brand ratings are based on Brand Finance's Brand Strength Index (BSI). This measure is determined by analyzing marketing investment, brand equity (the goodwill accumulated with customers, staff and other stakeholders) and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100.

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