Brazil: magazine & newspaper penetration rates 2021

As of September 2021, around 25 percent of people interviewed in Brazil reported reading newspapers during the 30 days preceding the survey, while 15 percent said they read magazines. As of June 2018, those shares had stood at 31 and 21 percent, respectively. Digital content, out-of-home (OOH), and free TV were the most popular media in Brazil as of September 2021.

Penetration rates of magazines and newspapers in Brazil from 2017 to 2021

Characteristic	Newspapers	Magazines
-	-	-
-	-	-
-	-	-
-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

October 2022

More information

Region

Brazil

Survey time period

July 2017 to June 2018; July 2018 to June 2019; January to December 2019; August 2020 to March 2021 and May to September 2021

Number of respondents

23,841*

Age group

12-75 years

Special properties

people in 14 markets within Brazil who had read print and digital newspapers and magazines during the 30 days preceding each survey

Supplementary notes

* Number of respondents in 2021.

The source does not specify the type of the survey.
Data prior to 2020 was retrieved from earlier releases.
The date of release is the date of access.

Citation formats