According to a survey conducted between July 2017 and June 2018, 53 percent of Brazilian newspaper readers were men.
Brazil: newspaper penetration rate 2018, by gender
Newspaper consumption penetration rate in Brazil as of June 2018, by gender
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Further related statistics
Grupo de Mídia São Paulo. (June 29, 2019). Newspaper consumption penetration rate in Brazil as of June 2018, by gender [Graph]. In Statista. Retrieved December 14, 2019, from https://cdn1.statista.com/statistics/698077/newspaper-penetration-gender-brazil/
Grupo de Mídia São Paulo. "Newspaper consumption penetration rate in Brazil as of June 2018, by gender." Chart. June 29, 2019. Statista. Accessed December 14, 2019. https://cdn1.statista.com/statistics/698077/newspaper-penetration-gender-brazil/
Grupo de Mídia São Paulo. (2019). Newspaper consumption penetration rate in Brazil as of June 2018, by gender. Statista. Statista Inc.. Accessed: December 14, 2019. https://cdn1.statista.com/statistics/698077/newspaper-penetration-gender-brazil/
Grupo de Mídia São Paulo. "Newspaper Consumption Penetration Rate in Brazil as of June 2018, by Gender." Statista, Statista Inc., 29 Jun 2019, https://cdn1.statista.com/statistics/698077/newspaper-penetration-gender-brazil/
Grupo de Mídia São Paulo, Newspaper consumption penetration rate in Brazil as of June 2018, by gender Statista, https://cdn1.statista.com/statistics/698077/newspaper-penetration-gender-brazil/ (last visited December 14, 2019)