Consumers in the U.S. willing to share preferences for better service 2016, by age

Share of consumers willing to share data regarding their preferences with a store or a brand to receive faster and more convenient service in the store in the United States as of October 2016, by generation

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Release date

November 2016

Region

United States

Survey time period

October 21 to 25, 2016

Number of respondents

2,019 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original statement: I would be willing to share data regarding my preferences with a store or brand to receive faster and more convenient service once I am in the store.

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