Perception of offensive online content endorsement by brands advertised nearby by age 2017

The statistic shows data on the public perception of the presence or lack of endorsement of offensive online content by brands advertised around that content in the United States as of April 2017, broken down by age group. During a survey, six percent of respondents aged between 18 and 34 years stated they thought such brands definitely did not endorse such content.

To what extent do you think that brands advertised around offensive online content are endorsing that content? (by age group)

Characteristic	18 to 34	35 to 54	55+
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Release date

April 2017

More information

Region

United States

Survey time period

April 5 and 6, 2017

Number of respondents

1,948 respondents

Age group

18 years and older

Special properties

among respondents who have seen offensive content online

Method of interview

Online survey

Supplementary notes

Original question: "To what extent do you think that the brand being advertised around the offensive content is endorsing that content?"
The source define offensive content as "videos, articles, pictures, etc. that are racist, sexist, etc. or may cause upset or promote hate."

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