Japan: retail value of the rice meal market 2025

In fiscal year 2020, the sales value of the rice meal market in Japan amounted to 2.35 trillion Japanese yen, an increase from about 2.2 trillion yen in fiscal 2011. Prepared rice meals are staple products at convenience stores, kiosks, and supermarkets in Japan, with filled rice balls (onigiri) and takeaway lunches (bento) being popular options during quick lunch breaks.

Sales value of the rice meal market in Japan from fiscal year 2011 to 2020 with a forecast for 2025 (in trillion Japanese yen)

Characteristic	Sales value in trillion Japanese yen
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Release date

March 2022

More information

Region

Japan

Survey time period

fiscal years 2011 to 2020; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

market size is based on sales at businesses

Supplementary notes

*Forecast.
Research targets were companies pertaining to rice, processed rice manufacturers, and relevant industrial organizations.
The source provides the following information: 'The rice meal market in this research indicates the domestic market of daily distributed cooked rice (such as lunch boxes with rice, Onigiri (rice balls), takeout Bento, takeout Sushi, takeout Donburi, and other rice dishes,) and processed rice products (such as frozen, retort-pouched, and aseptic-packaged cooked rice/rice meals, and etc.).'

Figures prior to FY 2016 come from previous reports.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

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