Share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016
Share of individuals buying groceries online in the Netherlands 2007-2016
This statistic shows the share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016. In 2016, 21 percent of individuals purchased groceries online in the Netherlands.
Share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016
Share of individuals
2016 21%
2015 16%
2014 15%
2013 10%
2012 8%
2011 8%
2010 6%
2009 5%
2008 4%
20074%
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Source

Release date

March 2017

Region

Netherlands

Survey time period

2007 to 2016

Age group

16-74 years

Supplementary notes

Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) in households and by individuals. The aim of the European ICT usage surveys is to collect and disseminate harmonised and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.

Data coverage corresponds to code I_BFOOD of INDIC_IS (Information Society Indicators).

Share of individuals buying groceries online in the Netherlands 2007-2016
This statistic shows the share of individuals who purchased food or groceries online in the Netherlands from 2007 to 2016. In 2016, 21 percent of individuals purchased groceries online in the Netherlands.
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Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
  • Market overview: b) number of web shops
  • Online shopper demographics
  • Leading e-tailers
  • Selected product groups: a) fashion
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
The most important statistics
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
  • Online sharing platforms: Peerby, Etsy and Airbnb
  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
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