Australia - estimated Google consumer benefits 2015

This statistic displays the benefits for consumers supported by Google in Australia in 2015, by type. In total, Google Australia supported 14.8 billion Australian dollars in benefits for consumers. Most of the consumer surplus that year, namely 9.8 billion Australian dollars, was derived from Google search.

Estimated value of consumer benefits supported by Google in Australia in 2015, by type (in million Australian dollars)

Characteristic	Benefits in million Australian dollars
Search	9,800
Maps	4,300
YouTube	270
Gmail	380

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Release date

March 2017

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Region

Australia

Survey time period

Financial year 2015

Supplementary notes

Note: 1 Australian dollar equals 0.76 U.S. dollars and 0.71 euros (as of April 2017).

The financial year runs from July 1 to June 30 of each year.

Estimated consumer benefits supported by Google are challenging to measure as individuals typically do not pay for the services, such as Search, YouTube, Maps and Gmail. Due to the lack of price indicators, the following two methodologies for measuring consumer benefits of free services are used:
• Value of time: estimates benefits by calculating how much time an individual saved by using a good or service.
• Conjoint analysis: estimates benefits by asking individuals how much they value specific products compared with other goods and services, which are often priced.

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