U.S. Amazon retail market share 2016 and 2020

This statistic presents a projection of Amazon's retail market share in the United States in 2016 and 2020, based on GMV. In 2016, the online retail platform was estimated to account for 34 percent of the U.S. retail GMV. This share is set to increase to 50 percent in 2020.

Projected retail market share of Amazon in the United States in 2016 and 2020

Market share
2020*50%
201634%
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Sources

Release date

April 2017

Region

United States

Survey time period

2016

Special properties

based on GMV

Supplementary notes

*Forecast.
All values are estimates.

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Statistics on "Amazon Prime"

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