Budget share for influencer and celebrity marketing in the United Kingdom (UK) 2016
This statistic shows the results of a survey among marketing professionals on the share of budget allocated to celebrity or influencer marketing in their organization in the United Kingdom (UK) as of May 2016. The survey found that 64 percent of company respondents and 32 percent of agency respondents stated that less than 10 percent of their budget was spent on celebrity or influencer marketing.