Reasons for keeping promotional products in Madrid (Spain) 2016
This statistic shows the results of a survey on the main reasons that influenced consumers to keep promotional products in Madrid (Spain) in 2016. During the survey, it was found that usefulness was the most important criterion for keeping a promotional product (81 percent of respondents), while 32 percent of respondents stated that the product should be attractive to make them keep it and 20 percent of respondents reported that the product should be enjoyable to have.