Survey on media usage in the fashion purchasing process in Finland 2016

This statistic shows the result of a survey on media usage in the purchasing process of fashion and style products or services in Finland in 2016. In that year, print magazines were the most used media as a source of information during the purchasing process of fashion and style products or services. In fact, a little over 30 percent of respondents consumed print magazines to gather ideas and tips. The second most used medium was the newspaper, 11 percent stated to read newspapers when making a purchase decision. For Finns, radio was the least used medium to collect information when buying fashion and style products or services.

When buying fashion and style products or services, which media do you use as information sources and what kind of information are you looking for?

Ideas and tipsComparing and evaluatingPurchase decision
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Source

Release date

April 2017

Region

Finland

Survey time period

2016

Number of respondents

9,557 respondents

Age group

over 12 years

Supplementary notes

The original survey question was phrased by the source as follows:
"Which of the following information sources do you use when looking for ideas and tips of different products / when comparing quality and features of a product/service / when making a purchase decision?"

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