Purchase prices of e-juices worldwide, 2016 l Statistic

The statistic shows the results of a survey conducted among e-cigarette users in selected countries in 2016. The respondents were asked about the volume (ml) of the last e-liquid bottle they purchased and also the price (local currency) that they paid for it. A conversion was made to the unit price per milliliter by dividing bottle price by the bottle's volume of e-liquid. As of October 2016, the average purchase price of e-liquids in the U.S. amounted to about 45 U.S. cents per milliliter.

Purchase prices of e-liquids in selected countries as of October 2016 ( in U.S. dollars per ml)

Characteristic	Purchase price in U.S. dollars per ml
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Release date

October 2016

More information

Region

Worldwide

Survey time period

As of October 2016

Number of respondents

296*

Age group

18 years and older

Special properties

Mod users (81%), mechanical users (11%), eGo-style users (6%), closed-system users (2%)

Method of interview

Online survey

Supplementary notes

* The respondents come from the U.S. (N=202), Austria (N=40), U.K. (N=54).
The respondents were asked about the volume (ml) of the last e-liquid bottle they have purchased and also the price (local currency) that they have paid for it. Conversation was made to the unit price per ml by dividing bottle price by the bottle's volume of e-liquid.
Exchange rates were taken on 26.10.16 for Austrian respondents (purchased in EUR) and UK respondents (purchased in GBP): 1 EUR=1.09 USD, 1 GBP=1.22 USD
The gathering of respondents was done with the collaboration from: electronic cigarette associations, electronic cigarette companies, individuals with large following on social media channels, other organizations.
Questions were customized for each respondent, depending on a specific on several factors: tobacco dual usage and form factor usage.

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